We will work to develop an organisation that embraces and reflects the following values in everything we do:
We will maintain our customer’s trust by delivering the best quality products which meet their expectations and set us apart in the market.
We will deliver the best possible experience to our customers by exceeding their expectations and keeping our promises.
We will never stop striving to make everything better than before in order to enhance stakeholder experience.
To grow and prosper, sales must be at the heart of our business.
We value our people above everything else. We are committed to their development and to appreciating their contribution. By working together we can achieve anything.
Everyone has the right and responsibility to do what is right even when the rule is not there.
To concentrate on our core business of Readymix Concrete and Quarry Materials in South East Asia.
To be the market leader in our respective markets by delivering to our customers the very best quality products at competitive prices, with friendly and timely service.
To create an exciting, disciplined and rewarding work place for our executives and staff.
To enhance the value of the investment the shareholders have entrusted to us and to generate a cash flow to reward the shareholders with dividends that will encourage them to re-invest.
To be the leading supplier of concrete and concrete raw materials by delivering our customers the highest quality products at competitive prices with professional service.